Google Ads Melbourne.
Leads, not just clicks.
We set up, launch and manage Google Ads campaigns for Melbourne trades and service businesses. Month-to-month management with no lock-in - if it's not working, you can leave anytime.
Real numbers
Apollo Earthworks, first campaign.
The problem
Most Google Ads accounts burn money.
Google's own "smart" campaigns are built to spend your budget, not convert it. Agencies charge a percentage of ad spend, which means they make more when you waste more. The incentives are broken.
Our job is to get you phone calls and form fills. Not impressions, not clicks, not "brand awareness". Month-to-month management means if the numbers aren't there, nobody's locked into anything.
What you get
Every Google Ads engagement.
Account setup
Fresh or audit-and-fix an existing account. Billing, conversion tracking, analytics linked up right.
Keyword research
We identify the searches that lead to actual work, not vanity volume.
Ad copywriting
Headlines and descriptions written for your services, with callouts, sitelinks and extensions.
Landing page pairing
If you're a website client too, we build dedicated landing pages that match the ad keywords.
Conversion tracking
Phone calls, form fills, click-to-call, all tracked. You see what's actually working.
Weekly optimisation
Negative keywords, bid adjustments, pausing losers, scaling winners. Every week.
Monthly reporting
Leads, CPL, spend, what's working, what's not. Plain English, no dashboard theatre.
Direct contact
Call, text, email any time. No ticketing system, no account manager layer.
No lock-in
Month-to-month management. If results aren't there, you can leave anytime and take the account with you.
How it works
From first call to first lead in under two weeks.
Call + scope
15-minute call to understand your business, services and budget.
Account build
We build the account, write the ads, hook up conversion tracking.
Live + optimise
Ads go live. We optimise daily. You start getting enquiries.
First report
We walk you through the numbers and what we're optimising next.
Who this works for
Local service businesses with a phone number.
Google Ads works best for:
- - Trades (earthworks, civil, building, roofing, tiling, electrical, plumbing)
- - Local service businesses with a well-defined service area
- - Businesses where a single new job covers several months of ad spend
- - Anyone currently relying only on word of mouth or Facebook
Not a great fit: e-commerce, national brands, anyone without a landing page or site that can convert.
FAQ
Google Ads questions.
Is there a lock-in contract?
No. Google Ads management runs month-to-month. If the numbers aren't there, we part ways and you keep the account.
What budget do I need?
For most Melbourne trades, a daily ad budget that covers enough clicks to start learning what works. We'll recommend a number on the first call based on your services and service area.
How long until I see leads?
Most campaigns deliver their first leads within 1-2 weeks of going live, depending on your service, market and budget. After that it's a matter of refining what's working.
Who owns the account?
You do. We set it up under your business name from the start. If you stop working with us, the account, history and data stay with you.
Do I need a website first?
Yes. Ads send people somewhere, and that somewhere needs to convert. We build websites too, so we can handle both at once.
Ready to launch?
Campaign built, launched, and optimised for actual leads. Month-to-month management with no lock-in.