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Apollo Earthworks logo
Earthworks & Excavation / Melbourne
Website + Google Ads

Apollo Earthworks:
2 leads in 8 days.

How a new Melbourne earthworks business went from zero digital footprint to a $3,600 job booked in under two weeks.

Results

Numbers from the first campaign.

0
Leads in 8 days
0
Cost per lead
0
Hours to first lead
0
First job booked

The challenge

Starting from zero.

Apollo is a new Melbourne earthworks and excavation business. Kosta had the gear, the experience and a company name. What he didn't have was a website, a Google presence, or a steady pipeline of enquiries.

The brief was simple: get the phone ringing. Residential site prep, bulk excavation, civil-adjacent work. Melbourne metro and outer south-east.

What we delivered

Built, launched, optimised in two weeks.

Week 1

Website build

Custom 5-page site: home, services, about, gallery, contact. Built for conversion with click-to-call, lead form and embedded Google Maps. Hosted on Cloudflare Pages for sub-2s load times.

Week 1

Google Ads setup

Account build, keyword research across earthworks and excavation terms, ad copywriting, conversion tracking for phone calls and form submissions. Launched on day 8.

Week 2

First lead in 42 hours

The first qualified lead came through 42 hours after ads went live. A Mount Martha site prep job. Quote sent, job accepted. $3,600 on the books with $1,500 in estimated profit.

Ongoing

Capability statement

6-page custom capability statement designed to send to larger civil contractors and for formal tender submissions.

Visit apolloearthworks.com.au

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