Select Civil Group:
2 qualified leads in 30 days.
How a Geelong civil contractor rebuilt their digital presence and landed qualified tender enquiries for $10k-$15k jobs.
Results
First 30 days after launch.
The challenge
A site that wasn't pulling its weight.
Select Civil is a long-running civil contractor based in Geelong. The team was winning work through relationships and repeat clients, but the website wasn't bringing in anything new.
The brief: rebuild the site for lead generation, then run Google Ads against it. Target was qualified tender enquiries in the $10k-$15k range, across bulk earthworks, site prep and council-adjacent civil work.
What we delivered
Full rebuild and campaign launch.
Website rebuild
Full rebuild from the ground up. Custom HTML, clean service pages for each discipline, project gallery, case studies, direct enquiry form and click-to-call. Focused on trust signals: past projects, plant and equipment, experience.
Two dedicated Google Ads landing pages
Separate landing pages for the two highest-intent ad groups. Message matched to the keywords so the first thing a searcher sees is exactly what they typed.
Google Ads campaign
Full account setup, keyword research across civil contracting terms, ad copy, conversion tracking for phone calls and form submissions. Ongoing weekly optimisation.
Results within 30 days
Two qualified tender enquiries in the target value range. Not tyre-kickers, actual scoped civil jobs.
Want results like this?
Book a free call. We'll tell you honestly what we'd do for your business.